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Inspite of everybody (including the CEOs) knowing the importance of a customer to their business, still why do companies treat their customers the way they do is the question that Avinash Narula attempts to answer in this book. He feels that the root cause of the problem is that even though we know about the concept of customer satisfaction, we do not BELIEVE in it. Knowin...

Do we need another book on customer satisfaction? Probably not. But this one is an exception. One would have thought that by now every aspect of customer satisfaction has been explored and written about. Surprisingly, Avinash Narula has done an excellent job of elaborating on a very interesting and simple concept of the invisible Unhappy Customer Stock Exchange which he ha...

Customer Math takes a look at the real world where the concept of customer satisfaction is known but not adhered to. In the absence of hard figures, companies and individuals find it hard to believe in this concept. Customer Math brings you mathematical proof that will convince you that the customer is the undisputed 'king' and that customer satisfaction is profitable. In...

Implementing Advertising Strategy is a colorful guide and reference book with chapters on printing, designing, layout, fonts, copy, headlines and CMYK colors. It is ideal for marketing and advertising executives, employees of advertising agencies and media companies, website developers, freelance graphic designers, management and advertising students as well as entrepreneu...

Most people think that what you need to present your ideas is a “gift of gab” and/or a fancy set of slides. This is far from the truth. Similarly, a large number of people believe that for effective writing, you need an extensive vocabulary and an in-depth knowledge of the rules of English grammar. No wonder, most people hate writing. Of course, these things he...

Economics BooksAnalytical Macroeconomics Business & Managerial Economics Business Economics (B.Com., Hons.) Business Economics and Indian Business Environment Contemporary Development Economics Development Policies Problems & Institutions (Hons.) Economic Principles and Problems (Text) Essentials of Microeconomics Indian Economic History (Hons.) Methods...

Academic Dictionary of Economics Dixit, Narayan Book Code            :               2951 ISBN                       :   &nbs...