Holographic Options

Holograms meaning "whole images" are visual reproduction of images in 3D by providing depth to the design. Embossing of Holograms onto thermo-plastic surfaces is the preferred route for commercial production for packaging and labelling applications. Holograms are increasingly becoming popular either as a tool for enhancing product visibility for premium positioning or as a deterrent against counterfeits for product protection. The inherent features of holograms of depth, clarity, multi-colour imaging and high impact make it a unique medium and when fused with print options, they open up a wide variety of designing possibilities. Holograms are preferred for all branding applications that have to provide an interactive medium to the consumer to view variable images through flip-flop designs, or where it is important to address security concerns through speciality imaging. The popular hologram types include the dot matrix, 2D/3D, and 3D that are widely used for packaging and labelling options. Today, besides anti-duplication, holograms are popular for gift-wraps and promotional packs & labels for kids to provide eye-catching visual appeal. PPL is amongst select few companies worldwide that offer a complete Holographic Packaging and Labelling solution that is successfully integrated across entire consumer packaging portfolio comprising of Flexibles, Speciality Cartons and a variety of labelling options. Depending upon their specific requirements, clients can either develop customised holograms with us or chose one from the library of stock designs that are readily available.