Most people think that what you need to present your ideas is a “gift of gab” and/or a fancy set of slides. This is far from the truth. Similarly, a large number of people believe that for effective writing, you need an extensive vocabulary and an in-depth knowl... 

Inspite of everybody (including the CEOs) knowing the importance of a customer to their business, still why do companies treat their customers the way they do is the question that Avinash Narula attempts to answer in this book. He feels that the root cause of the problem is... 

Customer Math takes a look at the real world where the concept of customer satisfaction is known but not adhered to. In the absence of hard figures, companies and individuals find it hard to believe in this concept. Customer Math brings you mathematical proof that will conv... 

Implementing Advertising Strategy is a colorful guide and reference book with chapters on printing, designing, layout, fonts, copy, headlines and CMYK colors. It is ideal for marketing and advertising executives, employees of advertising agencies and media companies, websit... 

Do we need another book on customer satisfaction? Probably not. But this one is an exception. One would have thought that by now every aspect of customer satisfaction has been explored and written about. Surprisingly, Avinash Narula has done an excellent job of elaborating ...