Established in 1942 at Lahore in undivided India and reborn in 1950 at Meerut after partition of India, Nelco is one of the largest selling Athletic Equipment Brand worldwide. Nelco is the only brand from the sub-continent which can boast of its products being used and having won medals at all major Athletic Events including the Olympic Games.
The big success came during the 1982 Asian Games at New Delhi when Nelco was selected as the Official Equipment Supplier. Subsequently, Nelco Equipment was selected for use at the 1991 World Athletic Championship at Tokyo for the first time. It continued its success into the 1992 Barcelona Olympic Games. Ever since then Nelco Athletic Equipment has been selected for use at all the Olympic Games, World Athletic Championships, Asian Games, Commonwealth Games and all the other major athletic events.